As a world-renowned high-end mattress brand, after a hundred years of development, it has 56 factories in different regions of the world and retail stores all over the world.

In recent years, due to the decline in natural passenger flow in traditional stores, the lack of awareness of the importance of mattresses in the Chinese market, and the aging of the customer base, performance has grown slowly.

1. Consumers have insufficient brand recognition.

2. High online marketing cost and low conversion rate.

3. Franchisees are on their own, it is difficult to form a joint force.

1.The headquarters takes Wechat Moments and Official Account as the main positions to carry out the national unified promotion activities.

2.Create brand personality, and create a wechat moments ads and applet content that are mainly emotional.

3.Through consumer insights and big data analysis, accurately target advertising crowd, reduce costs and increase efficiency.

4.Smart shopping guide B-side applet mobilizes the enthusiasm of the forwarding and conversion of the franchisee's shopping guide through the traceable one person one code mechanism.

1.Obtained a large number of potential customer information through online promotion activities, and accumulated digital assets for the brand.

2.Greatly reduced the touch cost and conversion cost of online advertising.

3.Personalized content of the brand improves the user's interest (click rate and jump rate), and attracts younger users.

4. Get through the closed loop of online and offline marketing, and realize the whole process tracking from online advertising to store conversion data.

5. Through activity review and big data analysis, a clearer portrait of the target customer group was obtained.