The client is well-known listed companies in China，and they are in the field of high-grade American furniture manufacturing and retails. Their business involved in the independent design ，the creative style ，the manufacture and the after-sales service. The high quality products with stable markets both the domestic and the European and American.

With the post-8090 generation becoming the main consumer, it is difficult for a single marketing method to reach the differentiated population. Client need to refine the consumer model and realize precision marketing of "thousands of people with thousands of faces" through big data.

1.The traditional business model with independent shops and real estate model as the main position is beginning to face challenges and needs to open up a second battlefield online.

2. For the characteristics of large scale and low requency furniture, how to accurately target the group with potential needs online and channel them to offline stores to improve the ROI of effective advertising.

3. As a high-end brand, how to achieve the "integration of brand and conversion" in online marketing, not only to ensure brand tone and achieve conversion effect.

1.Help client to establish partnership with Tencent TDC department and jointly explore the application of tag keywords, LBS and artificial intelligence technology in crowd orientation.

2. Create brand personality, and create a wechat moments ads and applet content that are mainly emotional.

3. Through consumer insights and big data analysis, accurately target advertising crowd, and optimize the advertising strategy in real time during the advertising process to reduce costs and increase efficiency.

1. Help client achieve a breakthrough in digital precision marketing from scratch.

2. Obtained a large number of potential customer information through online promotion activities, and accumulated digital assets for the brand.

3. While carrying out brand promotion on the WeChat Moments, it also achieved a conversion effect higher than the industry level, and the ROI exceeded expectations.

4. The cooperation between the client and Tencent TDC has become an industry benchmark.