Brand personalization and channel innovation project of the world's largest electric bed manufacturer
  • Abstract
  • Business Challenges
  • Solutions
  • Improved Outcomes

The client is the world's largest electric bed manufacturer, and has independently developed, designed and produced a revolutionary new generation of smart beds with sleep monitoring and sleep intervention functions.

However, the new generation of smart bed brands has not yet established a complete sales system, and needs to establish online sales channels before deploying offline stores.

1.Consumers have no knowledge of electric beds or smart beds

2.The existing product line lacks market positioning and the selling point is not clear

3.Due to the lack of offline experience stores, it is necessary to build the applet into an online brand experience hall

1.Help client with brand and product positioning, build a applet mall from scratch.

2.Focus on desgining a applet brand homepage, strongly recommend users with a lot of original articles and visual effects, and establishing category and brand awareness.

3.Use social fission, group buying assistance and other tools to improve the marketing effect of applet.

4.Add functions such as achievement points, product registration, after-sales service in the personal center to increase user stickiness.

1.Help client successfully build malls and experience halls on applet in the early stage of brand creation.

2.All interfaces and functions of the applet are fully customized to meet the individual needs of customers.5