The client is the world's largest electric
bed manufacturer, and has independently developed, designed and produced a
revolutionary new generation of smart beds with sleep monitoring and sleep
intervention functions.
However, the new generation of smart bed
brands has not yet established a complete sales system, and needs to establish
online sales channels before deploying offline stores.
1.Consumers have no knowledge of electric
beds or smart beds
2.The existing product line lacks market
positioning and the selling point is not clear
3.Due to the lack of offline experience
stores, it is necessary to build the applet into an online brand experience
hall
1.Help client with brand and product
positioning, build a applet mall from scratch.
2.Focus on desgining a applet brand
homepage, strongly recommend users with a lot of original articles and visual
effects, and establishing category and brand awareness.
3.Use social fission, group buying
assistance and other tools to improve the marketing effect of applet.
4.Add functions such as achievement points,
product registration, after-sales service in the personal center to increase
user stickiness.
1.Help client successfully build malls and
experience halls on applet in the early stage of brand creation.
2.All interfaces and functions of the
applet are fully customized to meet the individual needs of customers.5