The client is a world-renowned brand of water purification. After 95 years of development, it has 11 production bases and sales companies in different regions of the world, 4 R&D centers and retail stores all over the world.

In recent years, in a highly competitive market environment, water purification industry marketing has evolved into brand competition. Only by interpreting the brand value, occupying the mind of consumers and expanding the market flexibly, can we quickly cater to the consumption concept of the main consumer group, that is, the young people.

1.The concept of whole home water purification is not widely recognized.

2.The dealers have their own marketing strategies.

3.The existing commodity details page of Tmall has a strong sense of industry, lack of scene expression and weak personification description.

1.Create brand personality, and create a commodity details page and applet content that are mainly emotional.

2.Set up a applet for the headquarters to serve as a front for a unified nationwide promotion in the future

3.Add a lot of articles and content into the applet of the headquarters to empower dealers.

4.The CPS B-side applet mobilizes the enthusiasm of the forwarding and conversion of the franchisee's shopping guide through the traceable one person one code mechanism.

1.Successfully design the product name, value statement, function introduction, usage scenarios and other commodity details for three new products.

2. Design the headquarters applet as the content and flow distribution platform of the brand, the treasure box of marketing activities, the platform of Data precipitation and benefit distribution , the base of user service and operation.