The client is well-known listed companies in China，and  they are in  the field of high-grade American furniture manufacturing and retails. Their business involved in the independent design 、the creative style 、the manufacture and the after-sales service. The high quality products with stable markets both the domestic market and the overseas markets.

1. It is the furniture industry reshuffled phase, our client need to break through its own development bottlenecks through the great change and transformation.

2. Analysis and set up the goals in different areas.

3. The more brand growth in the next few years、 the brand positioning、the operation model and the city entry strategies.

4. How to make the strategy implementation, and how to embody the competitive advantage through the innovations.

1. Based on the analysis of the industry and the furniture market, focus on the target market and making strategies.

2. Build the customer positioning tools, determine the target customer base around the consumer inner value orientation.

3. Tease out the enterprise own ability and the key areas to be optimized and improved, and prioritization.

4. Make the channels of strategic business development clearly the next 2 or 3 years. Based on the business model and comparison of the advantages and disadvantages, making the brands portfolio strategy.

5. Build a whole set of project method from the end-to-end, help the enterprise to realize the strategy.

1. brand growth strategy

2. channel mode strategy

3. operating model system

4. the business development plan map

5. the franchisees portrait

6. the new brand merchants manual and the cooperation details

7. the transaction flow diagram 、description document and the relevant  forms