A globally leading service provider for the telecommunication solutions, the client corporation has been consistently pursuing client based innovation and achieved a leading position in the telecommunication network infrastructure, operations and software, terminal and professional services. Thanks to its comprehensive advantages in the wired network, wireless network and data communications, the client corporation has become a leader in the IP integration era. At present, the products and solutions of the client corporation has been adopted by 45 firms of the top 50 global service providers and introduced to one third of the global population in over 100 countries.
Under the circumstances of proactive development of the service operators, continuous technology integration and increased market competition, the client desired to achieve a top 3 status in the industry by
1. Maintaining strong and continuous growth
− Continuous growth and expansion of the sales volume to become a leading telecommunication equipment provider in the next 3 to 5 years
− Continuous exploration of new areas and new solutions
2. Reinforcing client relationship
− The development of more valuable clients and the reinforcement for the relationship with existing clients
− More focus on client demands and the development of corresponding solutions to meet client demands
3. Enhancing management efficiency
− The increase of profit-making abilities
− The reinforcement of technology innovation
− The retention, training and cultivation of corporate talents
1. The development of CRM ability blueprint based on CRM strategies and client CRM management status quo
2. The management improvement proposal based on the CRM ability blueprint
3. The development of fast profit-making means and restructuring map based on ability prioritization
4. The process design of operations models for CRM
5. The clarification of the system application structure
1. CRM ability blueprint
2. CRM process at all levels
3. CRM ability improvement signpost
4. CRM system structure
